Viviana was founded in 2017, from a desire to make a difference in the world of location sound recording. With a background working on sets, both locally and abroad, I identified a gap in the market for innovative sound department accessories, and made my move to create the perfect brand.
It was not an easy road. Finding the ideal fabric was proving impossible, and I spent months scouting for the right supplier. One morning, whilst working alongside a young sound recordist I had taken under my wing, I casually asked her, “Viviana, I’m looking to source technical fabric to make wraps. I don’t suppose you know anyone who could help?” To which she replied, “Sure. My dad works in textiles!”
We quickly got to work, crafting the very first product that was entirely Made in Italy. To show my gratitude, I chose Viviana to be the namesake of the brand, and Viviana Straps was born.
